Why We Made This
Memory theories are foundational to understanding how we learn, think, and store information—but for many individuals, these concepts are complex to visualize and even more challenging to recall during high-pressure exams, such as the EPPP. Theories like Atkinson-Shiffrin’s memory model, Baddeley and Hitch’s working memory model, and Craik and Lockhart’s levels of processing can feel abstract, especially when combined with attention models like Treisman’s attenuation or Broadbent’s filter theory. We created this PDF to organize these essential models into a clear, accessible, and engaging format. With visual structure, everyday examples, and simple language, this guide helps you break down complex cognitive processes, allowing you to remember and apply them with ease.
 
Learning Objectives:
Understand the structure and stages of memory as described by the information processing model.
Describe the Atkinson-Shiffrin model, including sensory memory, short-term memory, and long-term memory.
Identify and explain the key memory processes of encoding, attention, rehearsal, and retrieval.
Explain the components of Baddeley and Hitch’s working memory model, including the phonological loop, visuospatial sketchpad, episodic buffer, and central executive.
Differentiate between shallow and deep processing in Craik and Lockhart’s levels-of-processing theory.
Describe how attention interacts with memory through dichotic listening tasks and Cherry’s cocktail party phenomenon.
Compare major attention models, including Treisman’s attenuation model, Broadbent’s filter theory, and the bottleneck theory.